
Barack Obama and John McCain differed on many things – social issues, economics, foreign policy and more. One of the things that also differentiated their campaigns was their use of technology. What can your business learn from how two politicians, in the most closely watched contest in most of our lifetimes, used technology?
Traditionally, Republicans have led Democrats in the use of technology to reach and organize local organizers to drive “get out the vote” campaigns. However, in this election, according to all “Monday morning pundits” one of the reasons the Obama campaign was able to rally an army of volunteers and voters was due to its superior use of technology.
What about your business? Are you investing in the right technology and strategically using it to maximize productivity in your business?
Here are some technologies you should be investing in and planning to maximize for 2009: